Price Tag Audit Checklist
- Who checks
- Store manager, supervisor or the associate responsible for pricing
- When
- Daily after price changes, on the first and last day of promotions, and as a spot check on every floor walk
- Time
- ~30 min · 22 items
| Location | Date and time | Inspector | Signature |
A pricing error is the one shoppers notice first and the one that hurts most during a regulatory inspection: one price on the shelf, another at the register. It is rarely deliberate — usually it comes from an unfinished price change, a promotion nobody took down, or a tag left under the wrong product after a reset.
Start with today's price change and promotion list, then pull a random sample from different departments and check prices with a scanner. Fix every error on the spot and log it — repeated errors in the same department show where the process is broken.
Price changes and promotions
-
1
Every item on today's price change list has a new tag Work through the printed or electronic change list and tick off each item on the shelf.☐ Yes☐ No
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2
Old tags were removed, not covered with new ones Look behind the tag in 5 places: there is no old tag underneath that could fall out or shift.☐ Yes☐ No
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3
Price changes were completed before the new price went live at the register Compare the time prices were pushed to the POS with the completion time recorded on the change list.☐ Yes☐ No
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4
Promotional tags for ended promotions have been removed Check the dates on every promo tag in the sample: none has an end date in the past.☐ Yes☐ No
Shelf price vs. register price
-
5
Shelf price matches the register price in a sample of 20 items Pick 20 items from different departments, including promo and weighed items, and scan them at a price checker or register.☐ Yes☐ No
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6
Number of price discrepancies in the 20-item sample Record the count and SKUs where the shelf price did not match the register; zero if there were none.
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7
Unit price is shown where required Packaged and weighed goods show the price per kg, liter or unit (or per lb/oz) where local law or the chain standard requires it.☐ Yes☐ No
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8
In-store price checkers work and show the same price as the register Scan the same item on every price checker and compare with the register.☐ Yes☐ No
Tag content
-
9
The product name on the tag matches the product above it Product type, flavor or color, and pack size or weight all match.☐ Yes☐ No
-
10
The SKU or barcode on the tag matches the product Compare the code on the tag with the code on the pack for 5 items with similar packaging in different sizes.☐ Yes☐ No
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11
The tag shows all details required by local law and the chain standard Typically product name, price and unit of measure (weight, volume, each); check the rest against the approved tag template.☐ Yes☐ No
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12
Promo tags show the offer terms and validity dates Old and new price or discount amount is shown, the mechanic is clear to the shopper, and the promotion period is stated.☐ Yes☐ No
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13
Loyalty card prices are visually separated and labeled with the condition A shopper without a card can tell which price they will pay and which applies to cardholders.☐ Yes☐ No
Placement and condition
-
14
Every product on the checked fixtures has a price tag Walk 2–3 full fixtures, including bottom shelves and endcaps; a product with no tag is a violation.☐ Yes☐ No
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15
Each tag sits directly under its product The left edge of the tag lines up with the start of the product's facings; the tag has not drifted toward the neighboring item.☐ Yes☐ No
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16
Tags are legible: not faded, torn or stained The price is readable from arm's length; sun-faded and dirty tags have been replaced.☐ Yes☐ No
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17
Tag holders are intact and tags do not fall out Shelf strips have no cracks; the tag sits firmly and does not slide when touched.☐ Yes☐ No
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18
Tags in coolers and freezers have not come unstuck or fogged up For grocery formats: the price is visible through the door glass and the tag is not lying at the bottom of the case.☐ Yes☐ No
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19
Every garment and hanging item has a price hang tag For non-food formats: check 2–3 full racks; the tag has not been cut off and its price matches the register.☐ Yes☐ No
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20
Electronic shelf labels show the current price, with no blank or dead labels If the store uses ESLs: walk the department, look for blank screens or connection errors and check 5 prices against the register.☐ Yes☐ No
Audit result
-
21
Number of tags corrected or replaced during the audit Record the total; a rising number from audit to audit is a reason to review the price change process.
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22
All errors found were fixed before the audit ended Every tag on the error list has been replaced and checked against the register; anything that cannot be fixed is logged as a task with an owner.☐ Yes☐ No
This template is a starting point. Check the limits and wording against your local regulations, your company standards and the equipment manufacturers' instructions.
jeCheck · https://jecheck.io/en/templates/price-tag-check
Common violations
- The promotion is over but the promo tag stays up: the shopper picks up the item at the sale price and pays more at the register — a complaint, and in many countries a consumer protection violation.
- New tags are stuck on top of old ones: eventually the top one falls off and the outdated price is back on the shelf.
- After a reset, tags stay in their old positions, so the item shows the price of a similar neighboring product in a different size.
- Only the price change list is checked and no random sample is pulled: errors originating in the pricing system go unnoticed for weeks.
- A cut-off apparel tag is never replaced — the associate quotes the price from memory and it does not match the register.
Frequently asked questions
Price changes and promotions — on every day they change, before the new price goes live at the register. A random sample of 20 items makes sense daily, and a full department check on a schedule, for example once a week.
It depends on local law. In some countries the shelf price is legally binding and the store must sell at that price; in others it is up to store policy. Many chains sell at the shelf price either way, fix the tag immediately and investigate the cause of the error.
Usually one person per shift is responsible for price changes, and department associates look after the tags on their own fixtures. The final sample is best done by the store manager or a supervisor — someone who did not print the tags themselves.
Similar templates
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Move the checklist into jeCheck: photos on every item, tasks for each issue with an owner and a deadline, and location comparison by results.